Danny White
Danny White
Title: Director of Athletics
Phone: 716-645-6594
Email: athleticdirector@buffalo.edu
Twitter: @UBDannyWhite

Daniel J. "Danny" White was named University at Buffalo Director of Athletics by President Satish K. Tripathi on May 8, 2012.

With an aggressive plan for the athletics program, White immediately laid the blueprint to capitalize on the unlimited potential of UB Athletics as the largest public institution in the state of New York and the flagship of the SUNY system. He has wasted little time putting his transformational plan in place, capitalizing on a vibrant student and alumni base that will craft his vision as the program is elevated to new heights.

A rising star in intercollegiate athletics, the former Notre Dame Basketball player and New Orleans native has quickly ascended in the ranks of college athletics leadership.

Since his arrival at The State University of New York at Buffalo, White has addressed coaching changes adding experience and depth through recent hires Felisha Legette-Jack (women’s basketball), Sandy Calfo (rowing), Stu Riddle (men’s soccer), Bobby Hurley (men’s basketball), John Stutzman (wrestling) and Trena Peel (softball).

Through a collective effort of athletics senior administration, coaches and staff, White recently introduced a comprehensive strategic plan that will outline a path for success in the coming years. Most notably the vision to build America’s next big time college athletics brand.

And only a year into his tenure, the plan has already begun to take shape.

White is overseeing a number of capital projects that will create new as well as upgraded facilities on the Athletics blueprint. These include the recently dedicated $1 million Murchie Family Football Center and soon to break ground, a multi-million dollar state-of-the-art Ortman Tennis Center.  Also in the works is a transformational capital project, the first in the 20-year history of UB Stadium to include a sport medicine center and the new East Club, which will provide fans with unparalleled fan amenities in UB Stadium.

With the initiative to increase the fan base and enhance revenues, White also introduced a priority seating program for football with a new commitment to a vibrant fan experience on football game days. These moves included an upgraded Stampede Square fan interaction zone, corporate village tailgating area and a UB Football Tailgate Concert Series which will bring national recording artists to campus for pre-game concerts two hours before UB Football Saturday home games.

White has also been active on the external front most notably initiating a new three-year radio broadcast partnership deal with CBS Sports Radio THE FAN 1270 AM. With an aggressive mission to expand coverage into the metropolitan New York area where a significant alumni base resides, White also introduced plans for Bulls radio broadcast deals with both WFAN and Bloomberg.

White also engaged the services of global brand leader and Buffalo company New Era Cap to create an additional logo and branding platform that will further enhance the departments association and vast potential and connection to the State of New York.

In one of his most interesting and exciting moves, White announced that UB will be playing its first ever football game at Ralph Wilson Stadium – home of the NFL’s Buffalo Bills.  Known as the Clash at the Ralph, the Bulls’ game against Bowling Green will be the first college football game played at the stadium since 1979.

Prior to Buffalo, White served as senior associate athletics director at the University of Mississippi from 2009-12. From 2007-09, White was associate athletics director for development at California State University-Fresno. He was assistant athletics director for development at Northern Illinois University from 2006-07.  White began his career in athletic administration as a development associate for the UMAA Foundation at Mississippi in 2005.

A collegiate basketball player at Towson University and the University of Notre Dame, White was director of basketball operations for men’s basketball at Ohio University for the 2003-04 season before being promoted to assistant men’s basketball coach for the 2004-05 campaign.

White is a 2002 graduate of Notre Dame with a bachelor’s degree in business administration. He earned master’s degrees in both business administration and sports administration from Ohio University. He is working to complete a doctorate in higher education from Mississippi. 

White comes from a family deeply involved in intercollegiate athletics. His father, Kevin, is director of athletics at Duke. His brother, Michael, is the head men’s basketball coach and his brother, Brian, is the associate athletics director at Louisiana Tech.

He and his wife, Shawn, have four children: Aidan, Molly, Caitlin and James.