Daniel “Boone” Enser serves as the Associate Athletic Director for Broadcasting and Communications. In this role, he oversees the development, production and broadcast distribution for UB Athletics along with overseeing the sports information and creative services departments. Enser has also played a major role in the recent re-branding campaign for the University while concentrating on the impact that athletics can have both locally, nationally and around the world. A highlight of his career was being part of the committee that choose a new highly re-guarded spirit mark for the UB Bulls. The sports information and creative services group is also credited with a successful recent relaunch of UBBulls.com, which has been touted as one of the easiest to navigate sites along with the ability to better highlight multimedia and share the great stories of UB Athletics.
Enser serves on several campus committees and is very active in the community. Enser, is the liaison with university communications serving on the Senior Communicators Advisory Council. This group is made up of representatives from every major faction of the university. They are led by the Vice President for Communications and take on global topics that impact the brand of UB. Enser also sits on the Issues Management Council, where a small group of crisis management leaders work in concert to come up with best practices for the way that the University reacts in times of need.
When the Mid-American Conference launched the school productions initiative for ESPN broadcasts they turned to UB to be one if their trailblazers. The model that was created by Boone and his expert staff has been touted as one of the best in NCAA and used as an example for both the conference and ESPN3 across the country. Along with overseeing ESPN3, the broadcasting group also produces weekly coach’s shows for both television and radio. They are also responsible for a variety of content such as marketing and promotional materials, image spots, commercials, press conferences, television series, video board game enhancements and sports highlight reels.
Environmental Branding has become a passion for Enser, he along with the creative services team have internalized much of the design for the efforts to create environments that are fresh and help tell the stories of UB. In recent time Boone has lead the charge on the branding for the Murchie Family Football Center, overseeing the huge changes in the team meeting room and in the individual position meeting rooms. Inside Alumni Arena this group has re-branded the basketball suite, bringing the team meeting room into an impact statement from an eye sore. Locker rooms for football, basketball and wrestling have also been part of this process.
Enser’s most recent credits include serving as the Director of Media for the University at Buffalo Center for the Arts Video Production Group, which has evolved into an award-winning, full-service professional television and video production group dedicated to enhancing communication about the University at Buffalo. During his time with the group, he has lead the efforts at the University to create high quality video projects for a variety of purposes, established key University partners, and played an important role facilitating projects that showcase the University through production of broadcast projects, television series and high-impact departmental presentations.
Boone comes to UB Athletics with nearly thirty years of experience in national television production, advertising and marketing where his credits include directing, producing and editing projects for a variety of prominent networks, including The Golf Channel, ESPN, CBS Sports, ABC Sports, NBC Sports, Nickelodeon Games and Sports, Nickelodeon, MTV, The Disney Channel and USA Network. He produces creative, high quality and dynamic projects, which have won him national recognition including Emmy, Cable ACE and Telly awards. He has played a crucial role in launching two major digital start-up cable networks, trained over 100 professional directors and assistant directors.
Boone resides near campus in Clarence, New York and he and his wife Jamie have two daughters Madison and Juliana. They greatly enjoy the change of seasons and are extremely active skiers as a family, enjoying all Western New York has to offer during the winter season.