University at Buffalo Athletics Announces Partnership with Athlete’s Thread
10/28/2025 2:55:00 PM | General
BUFFALO, NY – University at Buffalo Athletics and Athlete's Thread have joined forces in a first-of-its-kind partnership at UB to effectively promote and collaborate on a wide variety of customizable NIL merchandise for your favorite Bulls Student Athletes, the organizations announced jointly. The partnership will allow for strategic promotional and marketing campaigns to tell the story around the 14 varsity sports.
"We are so excited to partner with Athlete's Thread and promote the customized student-athlete merchandise that our fans and our student-athletes families and friends desire," Vice President and Director of Athletics Mark Alnutt said. "This is an incredible opportunity to grow and promote our brand and provide an opportunity to give back to our student-athletes who work hard representing UB every day."
Fans are able to purchase customized apparel with Buffalo student-athletes' names and images on it to support the Bulls. This will include a variety of apparel, including replica jerseys with student-athletes' names on it, specialized apparel for records and awards and more.
"Partnering with the University at Buffalo marks another major step forward in empowering student-athletes to own and amplify their brands," said Luke McGurrin, Co-Founder of Athlete's Thread. "Buffalo has a proud tradition of grit and excellence, and we're excited to bring that same energy into NIL through custom merchandise that connects Bulls athletes directly with their fans. Together, we're building championship brands that go beyond the jersey—uniting the Buffalo community around the athletes who make it special."
Bulls Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holders for University at Buffalo Athletics and handles all sponsorships and in-venue signage and advertising on behalf of the Bulls.
Athlete's Thread
Athlete's Thread is the leading NIL merchandise platform, partnering with over 46,000 student-athletes across 380+ colleges to create premium, limited-edition merchandise collections. With plans to surpass 75,000 athletes onboarded, it is the largest provider of licensed NIL apparel in the country.
Athlete's Thread powers every drop—from design and production to fulfillment and marketing—bringing fans closer to the athletes they love while delivering new revenue streams to athletes, schools, and retailers. Athlete's Thread makes NIL scalable, compliant, and culture-driven.
"We are so excited to partner with Athlete's Thread and promote the customized student-athlete merchandise that our fans and our student-athletes families and friends desire," Vice President and Director of Athletics Mark Alnutt said. "This is an incredible opportunity to grow and promote our brand and provide an opportunity to give back to our student-athletes who work hard representing UB every day."
Fans are able to purchase customized apparel with Buffalo student-athletes' names and images on it to support the Bulls. This will include a variety of apparel, including replica jerseys with student-athletes' names on it, specialized apparel for records and awards and more.
"Partnering with the University at Buffalo marks another major step forward in empowering student-athletes to own and amplify their brands," said Luke McGurrin, Co-Founder of Athlete's Thread. "Buffalo has a proud tradition of grit and excellence, and we're excited to bring that same energy into NIL through custom merchandise that connects Bulls athletes directly with their fans. Together, we're building championship brands that go beyond the jersey—uniting the Buffalo community around the athletes who make it special."
Bulls Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holders for University at Buffalo Athletics and handles all sponsorships and in-venue signage and advertising on behalf of the Bulls.
Athlete's Thread
Athlete's Thread is the leading NIL merchandise platform, partnering with over 46,000 student-athletes across 380+ colleges to create premium, limited-edition merchandise collections. With plans to surpass 75,000 athletes onboarded, it is the largest provider of licensed NIL apparel in the country.
Athlete's Thread powers every drop—from design and production to fulfillment and marketing—bringing fans closer to the athletes they love while delivering new revenue streams to athletes, schools, and retailers. Athlete's Thread makes NIL scalable, compliant, and culture-driven.
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